Anand supports researchers, in particular with ICT and New Media enabled innovations in crossover areas such as e-learning, e-health and big data. As a former entrepreneur in e-learning & ICT, Anand worked with SME’s and multinationals like Ernst & Young and ASML, to create and deliver high quality SAAS solutions. He’s an advocate of the KISS-model: keep it short & simple.¬†Understanding the creative process of software based innovations, Anand¬†helps researchers in Utrecht to maximize social and economic impact of research with business modelling, training, intellectual property rights and building relations with market parties.