Selling your Science

Are you Selling your science?

In an increasing knowledge oriented society, you need to be able to show that your research creates impact. Impact, both societal and economic, is becoming crucial in every grant proposal and job application. In short: you have to be able to ‘Sell your science’. Do you know how? Are you wondering about your career after your thesis? Are you constantly negotiating with your professor? Do you want to stay in academia, or work outside of university? What do you need to create opportunities? These type of questions are addressed in this course.

“If you think this course isn’t for you, think a bit further than only your research. This course is important for the rest of your career.”
– Chantal Vlaskamp, PhD Candidate Clinical and Experimental Neuroscience

Learning objectives

‘Selling your science’ is about skills. About presenting, negotiating, pitching and persuasion. In this interactive course, you will learn to sell your science either to external parties or through a convincing knowledge utilization paragraph in a research proposal. You’ll learn key skills such as negotiationpitching and entrepreneurship. And to provide you with the basics of a business perspective on research, you will learn some fundamentals about entrepreneurshipintellectual property (patents) and conflicts of interest.

Two day course
On day 1 you’ll master skills through brief lectures, case studies and a lot of interactive assignments.

The second day consists of applying the knowledge and skills from day 1 on your own research. How do you write a story to convince parties to collaborate? And for those aspiring a career in academia: how can you sell your own science in a knowledge utilization paragraph of a grant application? At the end of day 2, you’ve learned to implement lessons learned from day 1 into practice.

The following six topics are treated:

  1. Value of research: An introduction to valorization, utilization, value creation. Why are they important? Case: Identify utilization opportunities within a research proposal.
  2. Entrepreneurship: Lean what’s necessary to turn an academic idea into a venture.
  3. Conflicts of Interest:How can you maintain your academic integrity when transferring your knowledge and collaborating with industry. Case: Debating real-life examples of conflicts of interest.
  4. Intellectual Property: Covering the basics of Intellectual Property. Case: Negotiation of a license between a university spin-off and a pharmaceutical company.
  5. Negotiation workshop. Based on a case where intellectual property is key, you’ll negotiate a License Agreement
  6. Pitching workshop: basic techniques to be able to pitch your research on network events.

This course is unanimously rated with an 8+ and 100% of participants recommended this course to others:   
“Love the interaction”, 

It opened a new world to me”,               
“I think this course is useful for all PhDs”,

Target audience
PhD’ers, post-docs, (senior) researchers and anyone who’s involved/interested in creating more impact with research.


Your trainers:

Knowlegde Utilization:             Tijmen Altena, MSc. Impact specialist at IDfuse

Entrepreneurship:                  Stefan Braam, Ideation Manager at UtrechtInc

Conflicts of Interest:               Mirko Lukacs, MSc., Business Developer at Utrecht Holdings

Intellectual Property:              Bas Nagelkerken, Dr., Manager IPR at Utrecht Holdings

Negotiation:                            Mirko Lukacs, MSc., Business Developer at Utrecht Holdings

Pitching:                                  Arthur Tolsma, MSc., Pitch trainer


Number of participants:
Minimum: 10, maximum: 18.
Course Dates & Time
Day 1:  July 5th, 09.00-17.00.
Day 2:  July 6th, 13.00-17.00.

If you are not on for these dates, register for a next session in October 2018.

Number of Credits:
0,75 EC (upon attendance of both lectures)

Course certificate
You will receive a certificate of completion (Graduate School students) if you attend and complete both sessions of the course.

In order to register for our courses it is preferred (not mandatory) that you’re registered with the Graduate School (e.g. of Life Sciences). Registration with the GS-LS takes place through submission of the Training & Supervision Agreement to the office of the dean of the faculty of employment.

Start date and time                       5 July 2018   (day 1 09:00-17:00)
End date and time                        6 July 2018  (day 2 13:00-17:00)
Location                                        Utrecht Holdings, Arthur Numangebouw, Yalelaan 40, Utrecht.
Entrance fee                                  € 450,-

For PhD candidates registered with the Graduate School of Life Sciences and employed by the faculties of Science, Veterinary Medicine or UMC Utrecht, the course fee is deducted from your educational budget. Other PdH’ers can also apply via the link and need to add their faculty/division in the comments section.